Color in a Can: Early Marketing of Paint in America
Prior to the Civil War, painting one’s house was an arduous and uncertain undertaking. The can of paint, which we take for granted today, had not yet been invented. Instead, interior and exterior paints were made in small batches by combining dry pigments with lead and oil in varying quantities, resulting in poor quality paints and inconsistent colors.
Starting in the 1860s and 1870s, innovations such as improved methods for grinding and mixing pigments with oils, and the invention of the paint can with an easily removable and re-sealable lid, fueled the rapid growth of large scale paint manufacturing in America. Consumers suddenly had access to convenient, ready-mixed paints of consistent quality and a wide array of colors previously unimagined.
This exhibition of advertising signs from the late 19th and early 20th centuries represents a small portion of the historical paint research collection at The Athenaeum of Philadelphia. In addition to signs, the collection also includes more than 450 items such as brochures, trade catalogs, color samples, and related materials that document the rapid growth and exuberant promotion of the paint industry. Some of the paint company names are familiar; many other companies, with names now obscure, eventually fell by the wayside or were bought out by larger corporations.
January 15 - April 22,
January 15 - April 22, 2016